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What Is an As-Directed Booking?

Glossary

What Is an As-Directed Booking?

4 min readUpdated 18 January 2026

Quoted individually. Give us the outline and a written price comes back to you: no rate card, no obligation whatsoever.

The short answer

An as-directed booking is a chauffeur engagement recorded against a start time, a starting address and a duration, with no destination entered in advance. The chauffeur is directed by the passenger as the booking runs, which is where the name comes from. On a confirmation it shows hours and a collection point instead of a route.

Topic
Glossary
Reading
4 min read
Updated
18 January 2026
Coverage
London & the whole UK

The arrangement is familiar enough. What surprises people is how differently it is documented from an ordinary transfer, and how much of the value comes from that documentation rather than from the driving. A booking with no destination has to be described some other way, and how it is described determines how well the day runs.

Below is what a confirmation for one actually contains, how a chauffeur prepares for a day whose route does not exist yet, how the arrangement behaves on a corporate account where somebody other than the passenger has to approve and reconcile it, and where its boundaries lie, since an open day is not an unlimited one.

What the confirmation shows

In place of a destination there is a duration, and everything else follows from it. The document states when the engagement begins, where the car will be waiting, how many hours have been reserved, which vehicle class has been allocated and who the chauffeur will be. The route is simply absent, and correctly so.

That absence is what has to be agreed carefully at the outset, because the terms governing an open-ended day are different from those governing a fixed transfer. How additional hours are handled, and what happens if the day runs a long way outside the expected area, are set out in writing before the booking is confirmed rather than negotiated in the back of a car.

Planning a day with no route

A chauffeur cannot pre-plan a route that does not exist, so the preparation goes into the surrounding knowledge instead: where a car can legally wait in each part of the area, which car parks accept a vehicle of that size, where the loading restrictions bite, and how the traffic behaves through the day in that particular city.

This is why the rough geography of the day is worth mentioning even when the stops are not fixed. Knowing you will be somewhere in the West End before lunch and somewhere in the City afterwards lets the chauffeur think about holding positions in advance, which is the difference between the car being there when you emerge and the car being ten minutes away.

What Is an As-Directed Booking? — illustrating the guide

On a corporate account

As-directed bookings are the format most corporate travel arrangements use, because they behave well administratively. One engagement produces one reference, one chauffeur and one line to reconcile, rather than a scattering of individual transfers that have to be pieced back together afterwards. The details below are what a finance or travel team will usually want recorded against that single line.

  • A single booking reference for the whole engagement
  • The named passenger, and who to contact if plans change
  • A cost centre, purchase order or project reference where required
  • The approved duration, and who may authorise an extension
  • The procedure for extending on the day and who is told
  • One documented record for expenses and reconciliation afterwards

Where its boundaries lie

An as-directed booking reserves time, not unlimited distance, and a day that turns unexpectedly into a long run to another region is a different job that will be discussed with you rather than absorbed in silence. Chauffeurs also work to driving and rest requirements, so very long days may need a second chauffeur arranged beforehand.

It is also not the right shape for every day. Where the destination is known and the wait is the variable, a wait and return is the cleaner arrangement. Where a fixed schedule of meetings runs across several days or cities, that is a roadshow, planned and staffed quite differently even though the hours look similar on paper.

In Short

Key Points

  1. 01Recorded against a start time, an address and a duration, with no route
  2. 02The terms for extra hours are agreed in writing before confirmation
  3. 03Mentioning the rough geography lets holding positions be planned
  4. 04Produces one reference and one line for corporate reconciliation
  5. 05Reserves time rather than distance; long runs are discussed in advance

Why Luxury Chauffeurs

Why Choose Luxury Chauffeurs

  • 01

    Held, not hailed

    Your name sits against that vehicle for the whole engagement. No pool to dip into, no quiet swap halfway, and no dispatch system choosing who turns up at your door.

  • 02

    Priced in writing

    We work out mileage, hours committed, vehicle class and your departure hour before you commit, then put it in writing. What you agree to is what the journey costs.

  • 03

    London and beyond

    A hop across Mayfair and a long, unhurried run to the Highlands come off the same desk. Equal care, the same people, and it all sits under one booking.

  • 04

    Discretion as habit

    No liveries on the doors. Chauffeurs who wait to be spoken to first. In the back, you can hold a confidential call without once dropping your voice.

Luxury Vehicles

Choose Your Chauffeur Driven Car

From an executive saloon to a Rolls-Royce. Model, colour and specification are subject to availability and booking confirmation.

Four Steps

How Booking Works

Chauffeur booking with us is a conversation rather than a checkout. Every journey is priced individually.

  1. 01

    Tell us the journey

    Message us on WhatsApp with your date, the addresses and roughly how the day looks, or fill in the journey planner instead. Nothing is owed either way, and getting a price asks for no card details at all.

  2. 02

    We quote in writing

    Back comes a written quotation setting out the vehicle, the timings and everything included. No estimate that shifts afterwards, and no surge pricing.

  3. 03

    The car is held

    Once you confirm, your date has a vehicle against it and a named professional chauffeur, with the terms set down in writing.

  4. 04

    Your chauffeur arrives

    Your chauffeur is briefed beforehand on the route, the access and where the waiting happens, so nothing gets decided at the kerb.

Executive chauffeur travel

Corporate & Business

Business Travel Across Britain

Corporate chauffeur work answers to a diary, not a postcode. Meetings run over. A signing drags past six and the airport leg still has to make check-in. Because that vehicle is already committed to your booking, a revised plan costs you a message rather than a fresh price. Accounts can be arranged so the individual travelling never handles payment at all, and the paperwork stays plain enough for a finance team to reconcile it without chasing anybody for detail.

Think of the rear compartment as a working space that happens to move. The cabin runs quiet enough to take a confidential call, papers can stay spread across the seat between stops, and a chauffeur knows that whatever reaches the front of the car goes no further. Roadshows, board visits, conference movements running to several vehicles: those get coordinated centrally, so one person holds the schedule and every change to it travels down one thread.

Airports

Airport Chauffeur Connections

Met in arrivals with a name board, luggage carried, and departures planned around your check-in.

Before You Send

What to Tell Us

None of it is compulsory. The more you include, the sooner we can reply with a firm written price rather than a question.

  1. 01

    Where and when

    The date, both addresses, pickup and destination, and the hour you need to arrive by rather than leave.

  2. 02

    Who is travelling

    How many travelling, how many large cases and cabin bags, plus the ages of any children so the right seats go in.

  3. 03

    The shape of the day

    A single journey, a return, or the car held for several hours. Tell us if those timings could move.

  4. 04

    Flight or event details

    Give a flight number and we can plan against the published schedule; name the event and we know which gate, and which traffic plan applies.

  5. 05

    Vehicle preference

    Naming a category will do, or leave it to us to suggest one that fits the party and the distance.

  6. 06

    Anything else

    Any accessibility requirements, a route you prefer, a stop somewhere along the way, or simply a quiet car and no conversation.

Professional Chauffeur Standards

The Standard We Hold

What a premium chauffeur service should mean in practice, rather than in a brochure.

  • Vetted professional chauffeurs

    Before anyone drives for us they are licensed, insured and vetted. Ahead of the day your chauffeur reads the journey through, and turns up dressed for the occasion.

  • Discretion by default

    No branding appears on the cars. Your chauffeur speaks when spoken to, and whatever gets said behind the front seats goes no further.

  • Immaculate vehicles

    Cars of the current generation, valeted ahead of each journey, still water and charging in the rear compartment.

  • One point of contact

    One person takes your enquiry, writes the quotation and sees the booking through, so you never explain anything twice.

A professional chauffeur standing beside a waiting luxury car

Where We Travel

Nationwide Chauffeur Service

London is where most of our work begins, but a chauffeur can be arranged to and from any address in the United Kingdom.

Get a Quote

Request a Personalised Quotation

Every journey is priced individually against distance, duration, vehicle and timing. Send the outline and we will reply with a written quotation.

Frequently Asked

Related questions

What This Page Covers

  • as directed booking
  • as directed meaning chauffeur
  • hourly chauffeur booking
  • car at disposal booking
  • corporate chauffeur account
  • chauffeur for the day
  • open destination booking

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