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What Is As Directed Hire?

Glossary

What Is As Directed Hire?

4 min readUpdated 7 October 2025

Quoted individually. Give us the outline and a written price comes back to you: no rate card, no obligation whatsoever.

The short answer

As directed hire is a chauffeur booking made for a period of time rather than a fixed route: the car and chauffeur are held at your disposal for an agreed number of hours and go wherever you ask during them. It is also called hourly hire or at disposal. Destinations can change during the booking without renegotiating anything.

Topic
Glossary
Reading
4 min read
Updated
7 October 2025
Coverage
London & the whole UK

The phrase sounds oddly formal because it was originally an instruction rather than a product. On a driver's job sheet, the destination field simply read as directed, meaning the passenger would say where on the day. Operators kept the wording and it became the name of the arrangement.

This entry explains how the hire works in practice, what you should tell an operator when arranging one, and how to judge whether it is the right choice against a set of separate transfers. The arithmetic is usually clearer than people expect once the waiting time is counted honestly.

How the arrangement works

You agree a start time, a start address and a duration. From that point the car is yours: it takes you where you ask, waits while you are inside, and is at the door when you come out. The chauffeur handles parking, holding areas and re-positioning between stops, which is the part that costs a self-driving passenger the most time.

Because the vehicle is held for you alone, nothing is dispatched elsewhere between your stops. That is the whole value of the arrangement. The alternative, calling a fresh car at each address, means waiting for allocation, waiting for arrival, and explaining the next destination from scratch every time.

What to tell us when booking

An hourly booking is easier to arrange than a fixed itinerary, but a few details still shape the quotation and the vehicle choice. The more of these we know at the outset, the less the day requires improvising, and the more accurately the chauffeur can plan parking and routing between the stops you already know about.

  • The start time and the address the car should be waiting at
  • The number of hours you expect to need, honestly estimated
  • The rough geography of the day, even if the stops are not fixed
  • Passenger and luggage numbers, which decide the vehicle
  • Any appointment that genuinely cannot move
  • Whether the day ends where it started or somewhere else entirely
What Is As Directed Hire? — illustrating the guide

Judging it against separate transfers

Count the gaps rather than the journeys. Three appointments in a morning look like three short transfers, but the hour spent waiting between the first and the second is the part that decides which arrangement wins. If the total idle time approaches the driving time, hourly hire is almost always the better structure and usually the calmer one.

The other consideration is certainty. A set of separate transfers assumes you will finish when you said you would. As directed hire assumes you will not, and absorbs it. For anyone whose day tends to run over, that difference is worth more than any comparison of individual legs suggests.

Related terms and boundaries

At disposal is the same thing in different words, common in hotel concierge and international usage. Hourly hire is the plainest version and the one most quotations use. A roadshow is a specific kind of as directed day built around a fixed schedule of meetings, usually across several days and sometimes several cities.

There are limits worth knowing. An hourly booking is not unlimited mileage, and a day that unexpectedly turns into a long run out of the region will be discussed with you rather than absorbed silently. Chauffeurs also work to driving hours and rest requirements, so very long days may need a second chauffeur arranged in advance.

In Short

Key Points

  1. 01As directed hire books time, not a route, with the car held for you
  2. 02The phrase came from the destination field on an old job sheet
  3. 03Also known as hourly hire or at disposal in other markets
  4. 04Best where waiting between stops would otherwise be dead time
  5. 05Long distances or very long days should be flagged when booking

Why Luxury Chauffeurs

Why Choose Luxury Chauffeurs

  • 01

    Held, not hailed

    Your name sits against that vehicle for the whole engagement. No pool to dip into, no quiet swap halfway, and no dispatch system choosing who turns up at your door.

  • 02

    Priced in writing

    We work out mileage, hours committed, vehicle class and your departure hour before you commit, then put it in writing. What you agree to is what the journey costs.

  • 03

    London and beyond

    A hop across Mayfair and a long, unhurried run to the Highlands come off the same desk. Equal care, the same people, and it all sits under one booking.

  • 04

    Discretion as habit

    No liveries on the doors. Chauffeurs who wait to be spoken to first. In the back, you can hold a confidential call without once dropping your voice.

Luxury Vehicles

Choose Your Chauffeur Driven Car

From an executive saloon to a Rolls-Royce. Model, colour and specification are subject to availability and booking confirmation.

Four Steps

How Booking Works

Chauffeur booking with us is a conversation rather than a checkout. Every journey is priced individually.

  1. 01

    Tell us the journey

    Message us on WhatsApp with your date, the addresses and roughly how the day looks, or fill in the journey planner instead. Nothing is owed either way, and getting a price asks for no card details at all.

  2. 02

    We quote in writing

    Back comes a written quotation setting out the vehicle, the timings and everything included. No estimate that shifts afterwards, and no surge pricing.

  3. 03

    The car is held

    Once you confirm, your date has a vehicle against it and a named professional chauffeur, with the terms set down in writing.

  4. 04

    Your chauffeur arrives

    Your chauffeur is briefed beforehand on the route, the access and where the waiting happens, so nothing gets decided at the kerb.

Executive chauffeur travel

Corporate & Business

Business Travel Across Britain

Corporate chauffeur work answers to a diary, not a postcode. Meetings run over. A signing drags past six and the airport leg still has to make check-in. Because that vehicle is already committed to your booking, a revised plan costs you a message rather than a fresh price. Accounts can be arranged so the individual travelling never handles payment at all, and the paperwork stays plain enough for a finance team to reconcile it without chasing anybody for detail.

Think of the rear compartment as a working space that happens to move. The cabin runs quiet enough to take a confidential call, papers can stay spread across the seat between stops, and a chauffeur knows that whatever reaches the front of the car goes no further. Roadshows, board visits, conference movements running to several vehicles: those get coordinated centrally, so one person holds the schedule and every change to it travels down one thread.

Airports

Airport Chauffeur Connections

Met in arrivals with a name board, luggage carried, and departures planned around your check-in.

Before You Send

What to Tell Us

None of it is compulsory. The more you include, the sooner we can reply with a firm written price rather than a question.

  1. 01

    Where and when

    The date, both addresses, pickup and destination, and the hour you need to arrive by rather than leave.

  2. 02

    Who is travelling

    How many travelling, how many large cases and cabin bags, plus the ages of any children so the right seats go in.

  3. 03

    The shape of the day

    A single journey, a return, or the car held for several hours. Tell us if those timings could move.

  4. 04

    Flight or event details

    Give a flight number and we can plan against the published schedule; name the event and we know which gate, and which traffic plan applies.

  5. 05

    Vehicle preference

    Naming a category will do, or leave it to us to suggest one that fits the party and the distance.

  6. 06

    Anything else

    Any accessibility requirements, a route you prefer, a stop somewhere along the way, or simply a quiet car and no conversation.

Professional Chauffeur Standards

The Standard We Hold

What a premium chauffeur service should mean in practice, rather than in a brochure.

  • Vetted professional chauffeurs

    Before anyone drives for us they are licensed, insured and vetted. Ahead of the day your chauffeur reads the journey through, and turns up dressed for the occasion.

  • Discretion by default

    No branding appears on the cars. Your chauffeur speaks when spoken to, and whatever gets said behind the front seats goes no further.

  • Immaculate vehicles

    Cars of the current generation, valeted ahead of each journey, still water and charging in the rear compartment.

  • One point of contact

    One person takes your enquiry, writes the quotation and sees the booking through, so you never explain anything twice.

A professional chauffeur standing beside a waiting luxury car

Where We Travel

Nationwide Chauffeur Service

London is where most of our work begins, but a chauffeur can be arranged to and from any address in the United Kingdom.

Get a Quote

Request a Personalised Quotation

Every journey is priced individually against distance, duration, vehicle and timing. Send the outline and we will reply with a written quotation.

Frequently Asked

Related questions

What This Page Covers

  • as directed hire
  • as directed meaning
  • hourly chauffeur hire
  • car at disposal
  • chauffeur by the hour
  • full day chauffeur
  • half day car hire with driver

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